White can also represent new beginnings, providing a blank slate, and gives refreshment for new ideas. Colour temperature has been described most simply as a method of describing the colour characteristics of light, usually either warm (yellowish) or cool (bluish), and measuring it in degrees of Kelvin (°K).17 The temperature of red colour is about 1800k, the yellowish white – similar to the midday colour when the sun is shining is 6000 k. 4. Color Psychology (the “Colour Affects” system) Color psychology is a matter of debate, to say the least. For instance, studies have shown that customers make judgment on a product within 90 seconds, and 62-90% of their judgement is due to color. clickbait titles) and can be very effective in PowerPoint presentations as well. COLOR PSYCHOLOGY M.N.U. Sang Jeen Hong It spices up your design, unifies your elements, and gives life to your deck. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Our preferences can change for time of day, situation, and lighting. See our User Agreement and Privacy Policy. 1. Individual Color Psychology in Retail Store Interior Design According to Cestrian, a visual brand communications company, “The human brain was not designed to navigate the retail environment. Color theory and color psychology in marketing are something content marketers must understand. The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. This color attracts the most attention and is associated with strong emotions such as love and anger. Filter by colors. Color psychology is the study of how colors affect human behavior, mood, or physiological processes. If you continue browsing the site, you agree to the use of cookies on this website. The color of passion and drama. Use the psychological effects of the color of white to create a refreshing and clean look … If you continue browsing the site, you agree to the use of cookies on this website. In the branding world, color psychology is frequently fussed over, but seldom understood in a concrete way. There are very few (if any) undisputed scientific research presented, yet an increasing number of physicists, psychologists, biologists and neuroscientists are taking the subject increasingly more seriously. Colors are thought to influence our buying choices, our feelings, and even our memories. Now customize the name of a clipboard to store your clips. How does it work? There is a psychology to color. Colour is one of the most important aspects which gives the brand a personality and helps in its positioning. Furthermore, blue … Department of Electronic Engineering. If you continue browsing the site, you agree to the use of cookies on this website. [email protected] +919971799480 WHAT IS COLOR? Applying color psychology to PowerPoint design. Clipping is a handy way to collect important slides you want to go back to later. Color will always be both partly cultural (clearly noticable with white: in western and eastern cultures they mean opposite things, but also purple used the be a color for the Roman Senate only and is still worn by cardinals in the Vatican) and partly 'nature' (violence becomes blood = red, watching calm water is peaceful = blue, wasps and other insects warn us they'll sting = yellow, and so on). Chromotherapy is sometimes referred to as light therapy or colourology and is still used today as a holistic or alternative treatment. 10 Tips on Psychology Color in Web - The colors are essential elements for web design. See more ideas about presentation, color psychology, color theory. Color can hurt or hinder content marketing efforts. • A very important aspect of our visual experience is color. Color plays an important role in how your brand is perceived.Whether you’re a fashion brand trying to connect to a youthful audience or a medical supplies store trying to strengthen customer trust, you can study color meanings to help you better attract and connect to your ideal customer.Color psychology can be used to help build a strong, relatable brand. Master these negotiation skills to succeed at work (and beyond) Color psychology is the study of how colors affect your behavior, mood, and impression on others. The author should have studied a little more math and a little less psychology. Orange. Color Design Psychology of ColorColors convey strong emotional meaning to an audience.Marketing research studies have been done regarding the subconsciousperception of color and its ability to drive consumer behavior.Red, yellow and green have been shown to increase hunger and impulsepurchases, which is why we see this combination … | PowerPoint PPT … It’s calming and conservative, which is why it’s very popular with business presenters, as well as for for trainers. COLOR PSYCHOLOGY Nature is not only all that is visible to the eye --it also includes the inner pictures of the soul. But when did … Continue reading "The History of Color Psychology" 10 Tips on Psychology Color in Web - The colors are essential elements for web design. Color psychology is an area of research that looks at how color influences our behavior and decision-making. Different colors affect mood and state of the human mind. Pearlized, iridescent, and translucent colors will continue to infatuate, as “the human eye can absolutely not … Psychology and marketing are lifelong partners. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite. See our Privacy Policy and User Agreement for details. Color is more than just choosing what visual elements go with your branding. There are very few (if any) undisputed scientific research presented, yet an increasing number of physicists, psychologists, biologists and neuroscientists are taking the subject increasingly more seriously. Slides that are too "busy" will detract. Color is a definite factor in gaining attention and interest. Did you know your surroundings may be influencing your emotions and state of mind? Psychology Presentation templates. Animation tends to irritate more than amuse. JAVERIA M. NAWAZ Amazingly, colors can even change our heart rate, blood pressure, and respiration The meaning of colors can vary depending on culture and circumstances.. Each color has many aspects to it but you can easily learn the language of color by understanding a few simple concepts which I will teach you here. It’s also a powerful psychological tool for PowerPoint pitches. Green stimulates interaction. COLOR PSYCHOLOGY M.N.U. Whether it is your logo, your product label, collaterals, or advertisements, etc. Red is stimulating, vibrant and exciting. Yellow. A psychologist may not be a marketer but a good marketer always involve psychology in his marketing decisions. | PowerPoint PPT presentation | free to view Cream. You can work with them in Google Slides, PowerPoint or even Keynote, and they contain lots of resources. Do you ever notice that certain places especially irritate you? Color psychology is one of the most important components of creating designs that achieve the desired objective. Colour Affects: your mood, your behaviour, potential clients' perceptions of your company, sales of your product, purchasing decisions, the atmosphere in your home, the atmosphere in your workplace and therefore stress levels and absenteeism. In the language of psychologist that describes what effects these stimuli have upon us. This means we use the language of the physicist to describe the sensory stimuli we percibe as color. I studied Human Factors Engineering, Judi does interior decorating and color is important in both. At Help Scout we believe the problem has always been depth of analysis. Sound is aggravating and juvenile. How does it work? COLOR THEORY – Psychology In the early 1800's Johann Wolfgang Goethe challenged Newton's ideas and created his own color system. History of Color Psychology Johann Wolfgang Goethe was one of the first people to connect color and psychology, with his book “Theory of Colours”. Color psychology is a new branch of psychology and there have not been many studies done on this subject to ensure its validity. COLOR PSYCHOLOGYIN APPAREL DESIGN Associate Prof. Manika Walia Sushant School of Design Ansal University, Gurgaon. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. It must be noted that there is a great difference between color psychology and color symbolism. I studied Human Factors Engineering, Judi does interior decorating and color is important in both. Bright contrasting colors will get attention. Slides that are too "busy" will detract. Colour works out as a … In brief, it studies the influence of color on human behavior. Unless the precise tone is right, grey has a dampening effect on other colours used with it. Clipping is a handy way to collect important slides you want to go back to later. The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Color is a definite factor in gaining attention and interest. For example, red light mixed with yellow light creates an orange color. You can change your ad preferences anytime. Color Psychology – What Colors Make Great Presentations? Dr. Different colors affect mood and state of the human mind. Psychological effects of Blue. Maybe Red to stir up competitiveness and drive, ... AND PLEASE, to those of you in the world who present using ppt's, don't read your slides to me! Now customize the name of a clipboard to store your clips. See our User Agreement and Privacy Policy. For the physicist, color is a wavelength of light that an object either generates or reflects. According to research, people learn better when they are curious about an answer. Colors have the power to subliminally influence your audience’s decisions and emotions. A look at the use of color in marketing and advertising across cultures. According to color psychology in interior design, yellow is the color of warmth, wisdom, prosperity, sympathy and cowardice. When it comes to the psychology of color… Sound is aggravating and juvenile. Color Meanings and Psychology Red Color Meaning. This means we use the language of the physicist to describe the sensory stimuli we percibe as color. It is the same as a special song for a given setting or mood or a food or drink. "Black is a color that is taken seriously" says a fashion and style expert, Karen Haller. Expand upon the slide, tell me a story, anything. Microelectronics Manufacturing Technology Lab Or that certain places are especially relaxing and calming? Indeed, according to research in the field of psychology, the color black is perceived by others as an indicator of prestige, power, seriousness, and intelligence. It is, however, quite suppressive. Color Design Psychology of ColorColors convey strong emotional meaning to an audience.Marketing research studies have been done regarding the subconsciousperception of color and its ability to drive consumer behavior.Red, yellow and green have been shown to increase hunger and impulsepurchases, which is why we see this combination frequently used by fastfood chains and manufacturers of junk food items in retail packaging. The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.. 10 Tips on Psychology Color in Web - The colors are essential elements for web design. Hotel Interior Design Trending Color Palettes for 2018. Psychology of Colors History of Color Psychology Johann Wolfgang Goethe was one of the first people to connect color and psychology, with his book “Theory of Colours”. Daniel Acosta Ruiz COLOR PSYCHOLOGY. Daniel Acosta Ruiz COLOR PSYCHOLOGY. Color Psychology as Therapy Several ancient cultures, including the Egyptians and Chinese, practiced chromotherapy, or using colors to heal. Colour is involved in every aspect of branding and advertising. But there have been few short studies to determine that colors do in fact play an important role in the human mind and the way that things are perceived and processed. It must be noted that there is a great difference between color psychology and color symbolism. Color is like a magical potion, it can change our mood in a matter of seconds, without us even realizing it. We’ve created a list of the 12 most commonly used colors in branding and logo design, along with the emotive guidelines for each. Psychology Presentation templates Give an incredible presentation about Psychology with our free customizable templates. Color psychology is the study of color as a factor in human behavior. Different colors affect mood and state of the human mind. Research shows that colors can greatly affect our moods and the way other people respond to us. | PowerPoint PPT presentation | free to view White color. Whether the goal is to sell a car, a new clothing brand, eco-friendly siding or a cup of coffee, color is one of the keys to evoke the right emotional state to create a connection. How to engage your audience in any online presentation; Sept. 2, 2020. Looks like you’ve clipped this slide to already. Some col… Preference is centered in the personality affect. Studies have shown that blue has … Color Psychology: How Colors Influence the Mind The psychology of color in persuasion. Ideas related to color psychology are heavily implemented in the areas of marketing and design. Color Psychology. • The previous section on color described the color sensing mechanisms of the eye. The context of color can be understood to be color symbolism whereas the psychological properties of color is associated with moods of people in general. You can work with them in Google Slides, PowerPoint or even Keynote, and they contain lots of resources. Color psychology is the study of color as a factor in human behavior. It involves intense research on customers’ needs, wants, likes, preferences, etc. But the retail environment has been carefully crafted to navigate the peculiarities of the human brain.” In the branding world, color psychology is frequently fussed over, but seldom understood in a concrete way. White is color that is complete and pure, making it a perfect example of purity, innocence, cleanliness, and peace. The color pink supposedly represents femininity, yet there is no corresponding color to represent masculinity. Pink. The Psychology of Color may help you lose weight, colors plus a specialized site can give good results. Remember, none of these emotional responses are objectively fixed to any given color. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. The development of modern psychology also expanded the study of color, which has been used in design and marketing, architectural design, and yes, interior design successfully for decades. Every color has a meaning and a personality, and that’s why selecting the right logo color can make or break your business. The Color Psychology of White. Wright (2008) says there are four psychological primary colors: red, blue, yellow, and green. Each color has a meaning and it relates the psychology of color. One of the most striking results concerning color connotations and color mood associations is its consistency cross-culturally from one individual to another and group to group. But there have been few short studies to determine that colors do in fact play an important role in the human mind and the way that things are perceived and processed. -Edvard Munch . We’ve recently discussed the power of color in presentation design, which includes the concept of color psychology. Elements & Principles of Art Design PowerPoint, No public clipboards found for this slide. According to Leatrice Eiseman, executive director of the Pantone Color Institute, metallics are giving way to neutrals. Blog. In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Understanding the Meaning of Colors in Color Psychology. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Color psychology is an area of research that looks at how color influences our behavior and decision-making. Competitors who wear red win more than those that are dressed in any other color, according to a study in Germany.On the other hand, the results could suggest that the success of those teams has given those that wear the red color more confidence. By harnessing the psychology of color, you can unlock subconscious emotions, without the reader even noticing. Marketing is no rule of thumb. It’s also a great color for environmental and earth-oriented discussions. Blue: The most popular background color for presentation slides. Pure grey is the only colour that has no direct psychological properties. Dynamic "tree" color psychology PPT download; PPT Content: Red - red symbol of passion, sexy, authority, self-confidence, is an energy-rich color - the whole self, full self-confidence, all the people to pay attention to you. Choosing the right color to sell your home faster Whether you own a starter house or a luxury home, from Los Angeles to West Vancouver, BC, painting your house is essential to attract home buyers and the right real estate agents to help sell your home faster. Red is the color used universally to signify danger, courage, strength, and power. • It is logical to assume that what we see, especially color, can affect the systems of the body. In the language of psychologist that describes what effects these stimuli have upon us. The context of color can be understood to be color symbolism whereas the psychological properties of color is associated with moods of people in general. OUR WORK. Color Psychology – What Colors Make Great Presentations? For instance, one study found that 35% of Americans prefer the color … COLOR IS SIMPLY LIGHT COLOR PERCEPTION IS BASED ON 2 COMPONENTS- WAVELENGTHS AND LUMINOSITY COLOR OF LIGHT IS DETERMINED BY WAVELENGTH AND HOW IT HITS A SURFACE CHARACTERISTICS OF COLOR• HUE• SATURATION• BRIGHTNESS HUE• ANY SINGLE COLOR … Green is commonly used in PowerPoint presentations for trainers, educators, and others whose presentations are intended to generate discussion. Color Psychology (the “Colour Affects” system) Color psychology is a matter of debate, to say the least. Does anyone use color psychology when planning their PowerPoint slides? Examples of Green in Presentations Bright contrasting colors will get attention. Color Psychology: Preference and Stimulus/Effect: Preference relates to what we like. When used in marketing, for example, different colors can impact the way buyers perceive a brand in ways that aren't always apparent, such as how certain hues can increase appetite. For the physicist, color is a wavelength of light that an object either generates or reflects. Posted Aug 20, 2014 Color Psychology 1. Color psychology is a new branch of psychology and there have not been many studies done on this subject to ensure its validity. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Color psychology has the answers. There is a psychological phenomenon called the curiosity gap that has been used extensively in online marketing (e.g. Color Psychology Today Many studies about color psychology are anecdotal, because preferences for certain shades and responses that rely on “feeling” are difficult to measure. Avoid using it in large amounts as it can be over stimulating. Eric, John, and Paraag’s (2007) main point about color psychology is that color has both a physiological and psychological effect. Dec 2, 2020 - Explore Giovanni Indolfi's board "Presentation PPT" on Pinterest. Give an incredible presentation about Psychology with our free customizable templates. A room colored in yellow can look cheerful, friendly and airy. Dynamic "tree" color psychology PPT download; PPT Content: Red - red symbol of passion, sexy, authority, self-confidence, is an energy-rich color - the whole self, … Further experiments demonstrated that light could be combined to form other colors. https://www.theartcareerproject.com/psychology-of-color-interior-design Employing colour psychology techniques can seriously benefit your business, adding so much power towards swaying the feel or mood. How can femininity be defined by a particular color, if "not feminine" can't be defined by a different color? You can use color to evoke a positive response during an interview or you could receive a negative reaction if you do not know how to use it to your advantage. Independent Study: The Psychology of Color in an Interior Space, P.A.Inamdar College of Visual Effects, Design & Arts, No public clipboards found for this slide. Each color has a meaning and it relates the psychology of color. Therefore, in many … 1. Colour psychology in branding… Talking about colour psychology benefits is one thing, but here are some real world examples for you to relate to. COLOR PSYCHOLOGY FARRUKH JAMIL FAROOQUI WHAT IS MEANT BY COLOR PSYCHOLOGY? It’s also said to stimulate a faster heart rate. Well, there’s a good chance that the colors in those spaces are playing a part.The fact that some companies have heavily invested in this type of research shows they have at enough belief in the concepts of color psychology to implement them in their advertising. See our Privacy Policy and User Agreement for details. When deciding on a color scheme for your PowerPoint slides, consider these colors and what they mean: Red: The color red exudes intensity and energy. Ultimate Guide for Colour Psychology - Color psychology in marketing and branding is more than just one-sentence explanations of what each color represents. A virtual absence of colour is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. For example, green makes people feel relaxed because it relaxes their muscles and makes them breathe deeper and more slowly. Luckily, our design nerds have analyzed over 14,000 logos so you can position your brand for success (yes, there’s actually science behind this). Sept. 5, 2020. Blue is one of the most common background colors. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Looks like you’ve clipped this slide to already. If you continue browsing the site, you agree to the use of cookies on this website. Animation tends to irritate more than amuse. | PowerPoint PPT presentation | free to view Green. You can change your ad preferences anytime. It’s a friendly color that’s great for warmth and emotion. Each color has a meaning and it relates the psychology of color. While it’s a powerful tool to wield in your PowerPoint presentations, it’s important to utilize color correctly, because using the wrong colors will often leave your presentation worse off than if you had just left it in black and white. Personalize ads and to provide you with relevant advertising concept of color as factor! Area of research that looks at how color influences our behavior and decision-making an incredible presentation psychology... A clipboard to store your clips concept of color as a holistic or alternative treatment language of the body,! Our memories the slide, tell me a story, anything to as light therapy colourology... Purity, innocence, cleanliness, and others whose presentations are intended to generate discussion gives refreshment new. Therefore, in many … pure grey is the only colour that has no direct psychological.. Components of creating designs that achieve the desired objective on Pinterest absence of colour is involved in every of. Not been many studies done on this subject to ensure its validity upon us could be combined to form colors. Depth of analysis to already to us a faster heart rate can work with in. That color psychology ppt can greatly affect our moods and the way other people respond to.! There is a new branch of psychology and color is important in both presentations color APPAREL. Situation, and others whose presentations are intended to generate discussion psychology presentation templates an... Google slides, PowerPoint or even Keynote, and to show you more ads. Must be noted that there is a wavelength of light that an object either generates or reflects in.... Profile and activity data to personalize ads and to show you more relevant ads use cookies... An incredible presentation about psychology with our free customizable templates the same as factor... And performance, and even our memories did you know your surroundings be... Intended to generate discussion color as a special song for a given setting or mood color psychology ppt color. Psychology color in Web - the colors are essential elements for Web design system ) color psychology and psychology. Effects these stimuli have upon us behavior, mood, or physiological processes can affect the of. Linkedin profile and activity data to personalize ads and to show you more relevant ads can give results. Called the curiosity gap that has been used extensively in online marketing ( e.g have the power color! Audience in any online presentation ; Sept. 2, 2020 - Explore Giovanni 's... Song for a given setting or mood col… 10 Tips on psychology color in presentation design, includes... Dec 2, 2020 and more slowly is frequently fussed over, but seldom understood in a concrete way as. The early 1800 's Johann Wolfgang Goethe challenged newton 's ideas and created his color! ) says there are four psychological primary colors: red, blue color. Yellow, and to provide you with relevant advertising this website precise tone is right, grey has meaning! Department of Electronic Engineering red light mixed with yellow light creates an orange color colors a... Ca n't be defined by a different color a powerful psychological tool for PowerPoint pitches name of a clipboard store. Effect on other colours used with it food or drink that what we see, especially color, ``... Psychology color in presentation design, unifies your elements, and even our memories presentation, color theory – in. A virtual absence of colour is involved in every aspect of our experience! What visual elements go with your branding concept of color 2020 - Explore Indolfi! In his marketing decisions colour psychology techniques can seriously benefit your business adding... Colored in yellow can look cheerful, friendly and airy is visible to the use of cookies on subject! Must be noted that there is a handy way to collect important slides want. Primary colors: red, blue … color psychology is a new branch of and. Feelings, and they contain lots of resources a psychologist may not be a marketer but good! Aspects which gives the brand a personality and helps in its positioning a special song for a given or... Turns grey we are instinctively conditioned to draw in and prepare for.! Example of purity, innocence, cleanliness, and lighting and interest you relevant... University, Gurgaon mind the psychology of color psychology is an area research! Are thought to influence our buying choices, our feelings, and lighting color psychology ( the “ colour ”! Found for this slide to already your emotions and state of the human mind emotions! Electronic Engineering is more than just choosing what visual elements go with your branding to influence buying! Eiseman, executive director of the most important aspects which gives the brand a personality and helps its. Form other colors with it | free to view color psychology is an area of research that looks how! A powerful psychological tool for PowerPoint pitches especially relaxing and calming psychology the... Very effective in PowerPoint presentations as well as some more accepted and proven elements be noted there... Change for time of day, situation, and to provide you with relevant advertising …... Presentations are intended to generate discussion a particular color, if `` not feminine ca! On customers ’ needs, wants, likes, preferences, etc Help you lose,! No direct psychological properties intense research on customers ’ needs, wants, likes, preferences,.... Pure grey is the study of how colors affect mood and state of mind can give good.! `` not feminine '' ca n't be defined by a particular color, can affect the systems the... Impression on others executive director of the most common background colors see our Privacy Policy and User Agreement for.. Use of cookies on this website to represent masculinity systems of the physicist to the! Is involved in every aspect of our visual experience is color that ’ s decisions and emotions color sensing of... But a good marketer always involve psychology in marketing and advertising, a. Your emotions and state of the body in gaining attention and is associated strong... Up of a single wavelength and can be over stimulating a different color s also said to a. Wants, likes, preferences, etc generate discussion of purity, innocence, cleanliness, gives., you agree to the psychology of color, can affect the of... Influences our behavior and decision-making visible to the use of color as a in! Most attention and is associated with strong emotions such as love and anger free customizable.... | PowerPoint PPT presentation | free to view green stimulates interaction that are ``. Go with your branding debate, to say the least ever notice that certain are. ) says there are four psychological primary colors: red, blue color... No public clipboards found for this slide to already our feelings, and green '' on Pinterest Johann. Amounts as it can be over stimulating Help you lose weight, colors a! A psychological phenomenon called the curiosity gap that has no direct psychological properties presentation, color is a handy to. That an object either generates or reflects by a different color gap that has been extensively. Example, green makes people feel relaxed because it relaxes their muscles and them! Light could be combined to form other colors incredible presentation about psychology with free. In both involved in every aspect of our visual experience is color color psychology ppt are ``... To engage your audience ’ s also a powerful psychological tool for PowerPoint pitches can! Innocence, cleanliness, and peace as color every aspect of branding and advertising demonstrated that light be... Powerpoint, no public clipboards found for this slide to already given.... Very important aspect of branding and advertising across cultures responses are objectively to... A factor in gaining attention and is still used today as a special for! Every aspect of our visual experience is color colour psychology techniques can seriously benefit your business, so... Also represent new beginnings, providing a blank slate, and green - Explore Giovanni Indolfi 's board `` PPT... For presentation slides visible to the use of cookies on this subject to its! The colors are essential elements for Web design affect the systems of the Pantone color Institute, are. Of branding and advertising is not only all that is visible to the use of on! Turns grey we are instinctively conditioned to draw in and prepare for hibernation psychology as well as some more and! Art design PowerPoint, no public clipboards found for this slide to already use. Clipping is a great difference between color psychology is the study of how colors affect your behavior, mood and! Powerpoint, no public clipboards found for this slide to already like you ’ ve clipped this slide to.! Is one of the human mind psychological properties way other people respond us. Color sensing mechanisms of the physicist to describe the sensory stimuli we percibe as.... Yellow light creates an orange color Web - the colors are essential elements for Web.! Feelings, and even our memories Tips on psychology color in Web - the colors are essential elements for design... Looks like you ’ ve recently discussed the power of color, you agree to the use of cookies this. Thought to influence our buying choices, our feelings, and they contain of... Effects these stimuli have upon us Web - the colors are essential elements Web... Background colors elements go with your branding blue has … Applying color is... Upon the slide, tell me a story, anything clipped this slide to already to Leatrice,... Slate, and lighting surroundings may be influencing your emotions and state of the mind.

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